Type and Image
By:Philip B. Meggs
Published on 1992-03-15 by John Wiley & Sons
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design–– sings, symbols, words, pictures, and supporting forms––are analyzed and explained. Graphic design′s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem–solving process, a model for this process is developed and illustrated by an in–depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America′s outstanding graphic designers, and keen insights in Type and Image.
This Book was ranked at 13 by Google Books for keyword the big book of color in design.
Book ID of Type and Image's Books is ChhibNSJeTEC, Book which was written byPhilip B. Meggshave ETAG "tfZ+zPC7CIs"
Book which was published by John Wiley & Sons since 1992-03-15 have ISBNs, ISBN 13 Code is 9780471284925 and ISBN 10 Code is 0471284920
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "208 Pages" is Printed at BOOK under CategoryArchitecture
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