Design to Grow
By:David Butler,Linda Tischler
Published on 2015-02-10 by Simon and Schuster
Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every company’s success. Start-ups understand agility. They know just when to pivot to stay alive. But what they haven’t mastered yet is how to stabilize their business model so they can move to the next stage and become full-fledged companies. And well-established companies know scale. They are successful because they know how to leverage size with a high degree of effectiveness and efficiency. But what worries them most is staying competitive in a world of increasing uncertainty and change, complicated by upstarts searching for ways to disrupt the industry. So what is the key to creating the kind of scale and agility necessary to stay competitive in this day and age? The answer is design. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola—and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.
This Book was ranked at 13 by Google Books for keyword logos redesigned how 200 companies successfully changed their image.
Book ID of Design to Grow's Books is e8wNBAAAQBAJ, Book which was written byDavid Butler,Linda Tischlerhave ETAG "oSnQ8IqVmsA"
Book which was published by Simon and Schuster since 2015-02-10 have ISBNs, ISBN 13 Code is 9781451676273 and ISBN 10 Code is 1451676271
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