By Its Cover

By Its Cover
By:Ned Drew,Paul Sternberge
Published on 2005-08-11 by Princeton Architectural Press

We all know we're not supposed to judge books by their covers, but the truth is that we do just that nearly every time we walk into a bookstore or pull a book off a tightly packed shelf. It's really not something we should be ashamed about, for it reinforces something we sincerely believe: design matters. At its best, book cover design is an art that transcends the publisher's commercial imperativesto reflect both an author's ideas and contemporary cultural values in a vital, intelligent, and beautiful way. In this groundbreaking and lavishly illustrated history, authors Ned Drew and Paul Sternberger establish American book cover design as a tradition of sophisticated, visual excellence that has put shape to our literary landscape. By Its Cover traces the story of the American book cover from its inception as a means of utilitarian protection for the book to its current status as an elaborately produced form of communication art. It is, at once, the intertwined story of American graphic design and American literature, and features the work of such legendary figures as Rockwell Kent, E. McKnight Kauffer, Paul Rand, Alvin Lustig, Rudy deHarak, and Roy Kuhlman along with more recent and contemporary innovators including Push Pin Studios, Chermayeff & Geismar, Karen Goldberg, Chip Kidd, and John Gall.

This Book was ranked at 23 by Google Books for keyword the big book of color in design.

Book ID of By Its Cover's Books is qYpz4vOahVUC, Book which was written byNed Drew,Paul Sternbergehave ETAG "HTlpUmzA4YM"

Book which was published by Princeton Architectural Press since 2005-08-11 have ISBNs, ISBN 13 Code is 9781568984971 and ISBN 10 Code is 1568984979

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Book which have "192 Pages" is Printed at BOOK under CategoryDesign

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