Destination Brands
By:Nigel Morgan,Annette Pritchard,Roger Pride
Published on 2012-05-23 by Routledge
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
This Book was ranked at 40 by Google Books for keyword logos redesigned how 200 companies successfully changed their image.
Book ID of Destination Brands's Books is QzJq0GbaCPkC, Book which was written byNigel Morgan,Annette Pritchard,Roger Pridehave ETAG "RdRVh7Dkxyw"
Book which was published by Routledge since 2012-05-23 have ISBNs, ISBN 13 Code is 9781136346620 and ISBN 10 Code is 1136346627
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Book which have "392 Pages" is Printed at BOOK under CategoryBusiness and Economics
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