The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age
By:Melissa Gonzalez
Published on 2014-11-11 by Lioncrest Publishing
Gonzalez explains how companies can use temporary retail to generate customer loyalty, understand new markets, and test innovative concepts. She shows the seven most important ways that your brand can benefit from a pop-up ; why educating and empowering the customer is often the best marketing tool ; where retail is going and how to stay ahead of the curve ; and what to consider when launching a pop-up.
This Book was ranked at 28 by Google Books for keyword new shops boutiques.
Book ID of The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age's Books is 0nx-rgEACAAJ, Book which was written byMelissa Gonzalezhave ETAG "NEt/uBHc/bY"
Book which was published by Lioncrest Publishing since 2014-11-11 have ISBNs, ISBN 13 Code is 9781619613027 and ISBN 10 Code is 1619613026
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Book which have "166 Pages" is Printed at BOOK under CategoryBusiness and Economics
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