Aunt Jemima, Uncle Ben, and Rastus
By:Marilyn Kern-Foxworth
Published on 1994-01-01 by Praeger Pub Text
From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and the NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of blacks in advertising
This Book was ranked at 21 by Google Books for keyword logos redesigned how 200 companies successfully changed their image.
Book ID of Aunt Jemima, Uncle Ben, and Rastus's Books is 3hOSAAAAIAAJ, Book which was written byMarilyn Kern-Foxworthhave ETAG "3P2KUSXEhW8"
Book which was published by Praeger Pub Text since 1994-01-01 have ISBNs, ISBN 13 Code is 9780313267987 and ISBN 10 Code is 0313267987
Reading Mode in Text Status is false and Reading Mode in Image Status is false
Book which have "205 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
Book Preview
Tidak ada komentar:
Posting Komentar