Lean UX

Lean UX
By:Jeff Gothelf,Josh Seiden
Published on 2016-09-12 by |O'Reilly Media, Inc.|

UX design has traditionally been deliverables-based. Wireframes, site maps, flow diagrams, content inventories, taxonomies, mockups helped define the practice in its infancy. Over time, however, this deliverables-heavy process has put UX designers in the deliverables business. Many are now measured and compensated for the depth and breadth of their deliverables instead of the quality and success of the experiences they design. Designers have become documentation subject matter experts, known for the quality of the documents they create instead of the end-state experiences being designed and developed. So what's to be done? This practical book provides a roadmap and set of practices and principles that will help you keep your focus on the the experience back, rather than the deliverables. Get a tactical understanding of how to successfully integrate Lean and UX/DesignFind new material on business modeling and outcomes to help teams work more strategicallyDelve into the new chapter on experiment designTake advantage of updated examples and case studies.

This Book was ranked at 14 by Google Books for keyword logos redesigned how 200 companies successfully changed their image.

Book ID of Lean UX's Books is QnQNDQAAQBAJ, Book which was written byJeff Gothelf,Josh Seidenhave ETAG "1Zp9L80ojAs"

Book which was published by |O'Reilly Media, Inc.| since 2016-09-12 have ISBNs, ISBN 13 Code is 9781491953570 and ISBN 10 Code is 1491953578

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