Visual Identities
By:Jean-Marie Floch
Published on 2001-01-01 by A&C Black
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.
This Book was ranked at 8 by Google Books for keyword logos redesigned how 200 companies successfully changed their image.
Book ID of Visual Identities's Books is BTNxDsxRUM4C, Book which was written byJean-Marie Flochhave ETAG "yn2Qt1O8mVY"
Book which was published by A&C Black since 2001-01-01 have ISBNs, ISBN 13 Code is 9781847141484 and ISBN 10 Code is 184714148X
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Book which have "190 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
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