Asian Brand Strategy
By:M. Roll
Published on 2005-10-17 by Springer
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
This Book was ranked at 22 by Google Books for keyword logos redesigned how 200 companies successfully changed their image.
Book ID of Asian Brand Strategy's Books is VrO3O0h6I0wC, Book which was written byM. Rollhave ETAG "VkdxoGHwlKw"
Book which was published by Springer since 2005-10-17 have ISBNs, ISBN 13 Code is 9780230513068 and ISBN 10 Code is 0230513069
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Book which have "254 Pages" is Printed at BOOK under CategoryBusiness and Economics
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