Behavior Analytics in Retail
By:Ronny Max
Published on 2013-09-26 by AuthorHouse
What is the value of a bricks-and-mortar store? As retailers move to a multichannel world where the winners must overcome the challenges of pricing transparency, personalized marketing, and supply chain controls, most sales still occur in the physical site. Behavior Analytics is the science of studying the behavior of people. Schedule to Demand is a subset of Behavior Analytics, a method that correlates between traffic, sales and labor data, in order to optimize the productivity of employees and position them where they matter most. In Behavior Analytics for Retail, we will introduce the core metrics of Schedule to Demand; design the requirements for a Customer Service Model of the store, inside the store, and at the checkout; present technology options and accuracy requirements; and offer insights through case studies. Regardless of how the future will shape retail, the physical store will continue to exist, and thrive. We propose a framework for retailers, and others, on how to optimize store operations and profitability, and enhance the shopping experience by measuring, monitoring and predicting the behavior of employees and customers.
This Book was ranked at 27 by Google Books for keyword new shops boutiques.
Book ID of Behavior Analytics in Retail's Books is hQ4_AQAAQBAJ, Book which was written byRonny Maxhave ETAG "hyP0CGOAUj8"
Book which was published by AuthorHouse since 2013-09-26 have ISBNs, ISBN 13 Code is 9781491806302 and ISBN 10 Code is 1491806303
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