Branding for the Public Sector

Branding for the Public Sector
By:Paul Temporal
Published on 2014-11-20 by John Wiley & Sons

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand

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Book which was published by John Wiley & Sons since 2014-11-20 have ISBNs, ISBN 13 Code is 9781118756270 and ISBN 10 Code is 1118756274

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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics

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