Graph Design for the Eye and Mind
By:Stephen M. Kosslyn
Published on 2006-08-10 by Oxford University Press
Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.
This Book was ranked at 36 by Google Books for keyword the big book of color in design.
Book ID of Graph Design for the Eye and Mind's Books is dNe7GktaOF4C, Book which was written byStephen M. Kosslynhave ETAG "82mA9Xo5JMA"
Book which was published by Oxford University Press since 2006-08-10 have ISBNs, ISBN 13 Code is 9780199775002 and ISBN 10 Code is 0199775001
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Book which have "304 Pages" is Printed at BOOK under CategoryPsychology
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