Pricing on Purpose
By:Ronald J. Baker
Published on 2010-06-10 by John Wiley & Sons
Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls attention to the market share fallacy, explains the difference between cost-plus pricing and value pricing, and provides best-practice pricing examples. It presents the theory of value—long established in the economics profession—and how any business can use various pricing strategies to communicate and capture the value of their products and services.
This Book was ranked at 26 by Google Books for keyword logos redesigned how 200 companies successfully changed their image.
Book ID of Pricing on Purpose's Books is Y6YYr3e_bAcC, Book which was written byRonald J. Bakerhave ETAG "63eNRESnJ9I"
Book which was published by John Wiley & Sons since 2010-06-10 have ISBNs, ISBN 13 Code is 9780470893647 and ISBN 10 Code is 0470893648
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Book which have "400 Pages" is Printed at BOOK under CategoryBusiness and Economics
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