Taking Brand Initiative
By:Mary Jo Hatch,Majken Schultz
Published on 2008-03-11 by John Wiley & Sons
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.
This Book was ranked at 32 by Google Books for keyword logos redesigned how 200 companies successfully changed their image.
Book ID of Taking Brand Initiative's Books is J5OiNWAREdAC, Book which was written byMary Jo Hatch,Majken Schultzhave ETAG "BKcNsKfB/X0"
Book which was published by John Wiley & Sons since 2008-03-11 have ISBNs, ISBN 13 Code is 9780470245361 and ISBN 10 Code is 0470245360
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Book which have "288 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 1 Raters and have average rate at "3.0"
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Book was written in en
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